Understanding the essential aspects of business culture in Dubai

The allure of Dubai is for many reasons, a strategic location for business along with the tax advantages, not to mention a glamorous lifestyle with year-round sun! 


However, before moving to this bustling city, it's worth understanding the business culture, allowing a more seamless integration for you and your business in Dubai. 


As an entrepreneur looking to make the move, it's worth understanding the key aspects of the UAE business culture, to help establish yourself within the thriving business landscape. 


1. Embracing Cultural Diversity in the Workplace


Dubai is a melting pot of cultures, so it's key to be sensitive when it comes to approaching interactions with people from various cultures. Having cross-cultural communication skills can be effective when it comes to building relationships.


Key points:


  • Be open to learning about the culture and backgrounds of your colleagues and partners

  • Some people may have communication styles and preferences different from you

  • Be respectful of different religions and cultural practices


2. The Significance of Building Relationships


Personal connections are highly regarded in Dubai’s business culture. To be successful in the business environment of Dubai, ensure you place an importance on building long-term relationships. Effectively networking with individuals and business owners can set you up for a great future in the UAE. 


To build successful relationships:

 

  • Take time to invest in social interactions outside of business settings

  • Keep focused on gaining trust and be patient before closing deals 

  • Attend networking events and industry exhibitions regularly 


3. Understanding Business in a Muslim Country


In the UAE, as a Muslim country, many practices and customs are based on the religion of Islam. Understanding and being respectful of Islamic values are important for business interactions to be fruitful. 


Key points to remember:

 

  • Respect prayer times and events on the Islamic calendar, such as the holy month of Ramadan and the festivals of Eid
     
  • Being mindful of dress codes, particularly for women in professional or business settings
     
  • Be considerate and avoid scheduling meetings or events during prayer times 


4. The Impact of Business Hierarchy 


The UAE is made up of seven states, called emirates, with each of these having a ruler or ‘Sheikh’ to govern the emirate. This hierarchy is also typical of the business structure within Dubai and the Emirates. A strong emphasis on authority and respect is prevalent within businesses and organisations across the country.


It also has a significant impact when it comes to decision-making and the finalising of business dealings. Appreciating this is key during communication whilst engaging with businesses in the UAE.


Key points to remember:


  • During meetings, address and greet the most senior person first

  • Have patience when it comes to the decision-making process

  • Respect the chain of command and authority when communicating with organisations


5. Mastering the Art of Negotiation


Negotiating is integral in the business customs of Dubai. Understanding the local style of negotiation is beneficial when going into business negotiations. The negotiation may be indirect and drawn out, so remain patient and friendly with any outcome to maintain positive relationships. 


Key aspects of negotiation in Dubai:

 

  • Focus on building and maintaining relationships before closing deals

  • Expect a level of haggling in business dealings
     
  • Maintain a calm demeanour and avoid confrontational tactics 


6. Adapting to Dubai's Business Etiquette


Business etiquette in Dubai is crucial to making a positive impression, particularly if you’re looking to make successful business relationships. 


Key Points: Essential Business Etiquette in Dubai


  • Greeting with the right hand: It is customary to use the right hand when greeting as the left is considered rude 

  • Handshake: When meeting men, start with a handshake. Women may not receive a handshake so wait for them to offer and greet verbally
     
  • Dress code: Avoid revealing outfits and dress conservatively, particularly as a woman
     
  • Use titles and surnames: When addressing people, use their surnames along with their title, especially for senior individuals and those with authority
     
  • Business cards: These are exchanged at the start of a meeting, but remember to give your cards with your right hand
     
  • Punctuality: This is respected and valued by the locals, so ensure you arrive on time 


Embracing Dubai's Unique Business Culture


Adapting to the business culture of Dubai and the UAE will allow you to build strong relationships and achieve success with your business. Once you embrace its cultural diversity, grasp the business etiquette, and respect local Emirati customs, you will set yourself up for success in a thriving business environment. 

 

If you’re ready to make your move, Capture Accounting is here to help. We can remove the hassle from you and help get your business set up in Dubai. We’ll also give you all the advice you need regarding tax and VAT in the UAE, and of course, we can manage your accounts. Get in touch with us today to start your journey to Dubai! 

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Reza Hooda, Founder of Capture

Meet Reza


Reza is the Founder of Capture Accounting and also a content creator himself. He spends most of his time coaching and mentoring other accounting firm owners to build more profitable firms and do better for clients. You'll find him very active on LinkedIn.


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