Founder of THRST
Mike Thurston is a British fitness guru who co-founded the health and fitness company Aurora Athletic. He runs a self-titled YouTube channel where he uploads vlogs and fitness training videos for over 1.3 million subscribers.
Mike approached us as he had outgrown his accountant and was looking for a specialist that could manage the A-Z of his finances and taxes so he could concentrate on building his brand and content creation.
We took over the headache of managing Mike’s accounts, bookkeeping and taxes and provided him with just the information he needed to know how his business was performing, what cash he could take from the business and what his tax liabilities were. We also assisted Mike with moving to Dubai, setting up a company there and becoming non-resident for tax purposes in the UK so he could keep more of what he earns.
— Mike Thurston, YouTuber with 1.4M+ subs
Rapper, Author, and Public Speaker
Zuby reached out to us as he was looking for a specialist accountant that understood his business. He found that he had to explain what he did to his generalist accountant and they didn’t have the answers he needed on things like tax implications of moving abroad, living in different countries and VAT implications of receiving income from different sources.
Since moving to Capture, he’s been able to get the advice needed around relocating overseas and have peace of mind that his finances and taxes are in good hands so he doesn’t have to worry about them anymore.
— Zuby, 1.1M+ followers on X
Founder of Elevate Agency
Joss was referred to us by Mike as he wanted to move his business and life to Dubai to reduce his tax bill. Given that he was spending a lot of time outside the UK anyway and most of his income came from customers outside the UK, it made sense for Joss to make the move.
Joss’ existing accountants were not specialists in the field and were unable to advise. Since moving his affairs to us, Joss has continued to build his brand and his business which now incorporates the Elevate Agency.
— Joss Mooney, Elevate Agency
— Mario Katsouris, Entrepreneur & Fitness Coach
Fitness Influencer
Zack is a fitness influencer that dives deep into health and wellbeing focusing on changing mindsets around eating habits and fitness. He has built up an impressive 1m+ following on Instagram and his vision is to become a figure of inspiration for others. Zack has a very successful cookbook and fitness coaching platform.
Zack reached out to us after his existing accountant didn’t have much experience working with content creators, dealing with VAT treatment of selling digital products around the world. Now that we’re able to take care of the finance and tax side, Zack has complete peace of mind to focus his efforts on creating content to add value to his audience.
— Zack Chug, 1M+ followers on Instagram
— Will Hatton, Entrepreneur & Fitness Coach
Digital creator
Atarah Mayhew is make up digital creator with 5M+ subscribers on YouTube and 1M+ on TikTok.
Atarah’s accounts were in a real mess due to her previous generalist accountant who lacked an understanding of her business. Critical issues were overlooked, and she was unaware of potential penalties. We stepped in to address these gaps, providing clarity and guidance. Atarah highlighted our proactive approach and clear communication, something she had lacked with her previous accountant.
— Atarah Mayhew, 5M+ subscribers on YouTube
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